How to Use Coupons and Deals to Save Big on Groceries (Without Wasting Food or Money)
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How to Use Coupons and Deals to Save Big on Groceries (Without Wasting Food or Money) |
Grocery shopping is a necessary expense, but with smart planning and strategic couponing, you can cut your bill by 20-50% or more. The key? Start with meal planning, then use coupons and deals to fill in the gaps—not the other way around.
This approach prevents impulse buys, reduces food waste, and ensures you’re actually saving money rather than just accumulating "good deals" you’ll never use. Here’s how to do it right.
Why Meal Planning Should Come Before Couponing
Before clipping a single coupon, ask yourself: "What meals will I actually cook this week?"
The "Plan First, Save Second" Method Works Because:
✔ Reduces Waste – You only buy what you need
✔ Prevents Impulse Buys – No more "it was on sale!" clutter in your pantry
✔ Maximizes Savings – You can intentionally seek deals for planned meals rather than building meals around random discounts
Example: If your meal plan includes chili, you’ll look for coupons on canned tomatoes, beans, and ground beef, rather than buying discounted shrimp you have no recipe for.
Step 1: Build Your Meal Plan (The Savings Foundation)
A. Start with What You Already Have
Check your pantry, fridge, and freezer for:
- Perishables needing to be used (avoid waste!)
- Staples you can build meals around (rice, pasta, frozen veggies)
B. Plan Flexible Meals Based on Sales Cycles
- Check weekly store flyers (most release ads midweek)
- Design meals around discounted proteins & seasonal produce
- Keep "swap-friendly" recipes (e.g., stir-fry works with chicken, beef, or tofu)
Pro Tip: If pork chops are on sale but your recipe calls for chicken, ask: "Can I adapt this?" Often, the answer is yes!
Step 2: Find Targeted Coupons (Not the Other Way Around)
Now that you know what you need, hunt for discounts only on those items.
Best Places for Coupons:
- Grocery Store Apps (Kroger, Safeway, Walmart) – Digital coupons sync with loyalty cards
- Manufacturer Websites (e.g., Kraft, General Mills) – Sign up for newsletters for exclusive offers
- Coupon Aggregators (Coupons.com, RetailMeNot) – Filter by product category
- Cashback Apps (Ibotta, Fetch) – Earn rebates on planned purchases
Avoid: Loading up on coupons for items not in your meal plan.
Step 3: Stack Discounts Strategically
Combine deals for maximum savings on the items you actually need:
- Store Sale + Manufacturer Coupon = Biggest discount
- Digital Coupon + Paper Coupon = Some stores allow both
- Rebate App + Loyalty Points = Extra cash back
Example: If your meal plan needs pasta sauce and it’s:
- On sale for $2.50 (normally $3.50)
- You have a $0.75 manufacturer coupon
- Ibotta offers $0.50 cash back
→ Final price: **$1.25** (64% off)
Step 4: Avoid the #1 Couponing Mistake: Overbuying
Coupons can trick you into "saving" on things that go to waste. Prevent this by:
✅ Only buying bulk/perishables if you’ll use them all (e.g., freeze extra meat)
✅ Skipping deals on items you don’t love (even if cheap)
✅ Resisting "stockpiling" unless it’s a frequently used non-perishable
Reality Check: A $1 coupon on a $5 item you never eat isn’t a "savings"—it’s a $4 waste.
When to Ignore a Coupon (Yes, Really!)
Not all deals are worth it. Pass if:
- The item is poor quality (e.g., watery salsa just because it’s cheap)
- A store brand is still cheaper and comparable in taste
- You’d have to buy more than you can realistically use
Exception: For pantry staples you always use (flour, spices, olive oil), stock up when prices are lowest.
Final Tip: Cook Flexibly to Maximize Savings
The best couponers are also adaptable cooks. Try these swaps when sales dictate:
- Proteins: Chicken thighs ↔ breasts, ground turkey ↔ beef
- Vegetables: Frozen ↔ fresh (often cheaper, just as nutritious)
- Canned vs. Fresh: Canned tomatoes work fine in soups & stews